Home office paper shredders are flying off the shelves

Christmas 2005 will should be a banner year for the home office paper shredder.  For the first time, a major manufacturer has hit the airwaves promoting the one big item that very few have, that everyone needs.  Fellowes has begun running late night ads for their Bulldog line of shredders.  And their market timing has been considered.  This summer the FTC passed the Disposal Rule, which requires everyone, both business, home business and individuals to properly destroy information.  And with this new rule, paper shredding companies are posting record sales, and are looking forward to their best overall sales totals. 

This sales increase is not being driven by strong marketing campaigns or the FTC rule, of which many people are currently unaware.  The sales may be slightly attributed to the price decreases for home office paper shredders, along with the fact that they make great gifts for those who have everything, and for the growing crowd of gadget lovers.  Some of the purchases are no doubt driven by a fear of credit theft and identity theft.  But the real reason for this booming year of paper shredder sales for the home office is not based simply on fear, it is based on the realization that identity theft and fraud is real.  It is a crime that is estimated to strike up to ten million individuals per year in the United States alone.  Not only is the crime pervasive, it is extremely destructive.  Those who are victims can expect to spend hundreds of hours and thousands of dollars to correct the injustice.  A problem that one nice Christmas gift could quickly solve. 

Don't roll the dice another year.  Go to your local office supply store or shop for a unit online.  Out of all the insurance that you purchase each year, this is probably the least costly.